Humor is the new black.
Marketers have been drilled with the criticism of providing good content on their social media platforms so to stay clear of being that annoying pest and entice the consumer to engage in the brand name. Being a consumer on this side of the fence, I can safely tell you that companies have gone to great lengths to engage their audiences, trying out everything from inspirational clips, sex related avenues, engaging quizzes and more. But one of the simplest and most effective ways to capture your audience’s attention and keep it is through humor.
Being funny is one of the best traits a brand can have on social media. Funny, sticks. Funny, spreads. Funny grabs the attention of the consumer on the social media platform far more successfully than a random contented post that can easily be scrolled over. And if funny is done successfully by the brand, funny has a way of being passed from one to another in the blink of an eye. Our society consumes humor. And if done often enough, the society will come to expect humor from your brand. Which is good- because to expect it means they are watching out for it. And to watch out for it means they are “liking,” and “following” your pages, creating more traffic on your sites.
Take Old Spice, for instance. They have a fan base on their social media platforms who actually enjoy following them to keep tabs on their ridiculous posts. It comes as an enjoyment for them. Which is huge, because they increase their likeliness to be brand ambassadors and brand loyalty out in the market. By simply bringing humor to your audience, you are shaping a free branding army who is ready to go out and market your brand for you without even knowing they are doing so.
Another reason humor is so important on social media is because humor makes an impact on the brain. Consumers are scientifically more likely to remember something funny then just a regular, boring, old post. So whether your humorous post has anything to do with your products or not, your brand will stay in their working memory longer, making it more prominent in their minds when the need for your products does come up. Just think how well you remember the best super bowl ads from a couple Sundays ago? Guarantee those “best” ads you remember are all based around humor.
All in all, if you are going to post something on social media as a brand marketer, make it worthwhile. Make it worthwhile for the consumer to read and worthwhile for you as a marketer to further spread your brand without even looking like you are doing so. And remember, no one likes a fake or awkward brand on social media. So what better way do we as a society know to break the ice than through humor? Go get em’ you comedians, you!